Easy Offices
Easy Offices is one of the leading brokers of
shared and serviced office space. The business is wholly reliant on
the Internet and the property databases, CRM System and other
services that make up the customer facing website. SEO and
effective support for Pay Per Click advertising is crucial to the
success of the site in what is a highly competitive market.
Easy Offices’ web site has been through a
number of iterations with Fusion Workshop adopting the initial site
and databases. Subsequent development projects improved the initial
system which along with a fully managed hosting service has
improved the performance and availability of this business critical
web application.
In late 2007 it was decided that Fusion
Workshop carry out a comprehensive research and analysis project to
clarify online strategy and provide a clear route forward in order
to accommodate changing business needs. It would need to ensure
that the business would continue to be well served in the longer
term including being able to leverage Web 2.0 type features,
deliver content to mobile devices and ensure that the property
databases were able to provide content to other sites via a well
considered Web Service gateway. Integration with an enterprise CRM
was seen as essential as was ensuring that existing investment in
SEO was preserved.
The various business and systems analysis
activities have provided Easy Offices with a clear development and
migration roadmap. It identifies where existing databases and web
applications can be reused and also what architecture
characteristics will guarantee that their long term business needs
are met.
Many of the findings and recommendations are
based on accepted best practices, tiered architecture and Web
Services. However, Fusion Workshop’s proven consulting and
requirements gathering approach has ensured that a scalable and
extensible Architecture Definition is appropriate and good value in
the short term but easily able to cope with longer term
demands.