Membership Organizations

Many membership organisations have been among the first to recognize the inherent value of digital as a communications medium for what is often a disparate or widespread audience. As early adopters, they tend to be relativity advanced in their use of the Internet as a marketing and communications tool. Many have invested in content-rich web sites as an efficient way of making information available widely, providing access to news, booking systems and so on. Issues include compliance with disability access legislation, usability, search-friendliness, and – the big one for membership organizations – secure and effective integration of their CRM or membership databases with their on-line presence.

Supporting Membership Management

It is precisely because these are advanced, second or third generation web sites typically based on a bespoke, legacy content management system (CMS) that they are likely to cost a lot of money to upgrade. A membership site based around a well-implemented enterprise CMS (such as Immediacy) will provide a future-proof platform to support bespoke and data integration requirements, as well as all compliance and membership management needs. We have experience in helping membership organizations break the cycle of unsustainable online development, and create secure, compliant and flexible sites.